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Packaging needs are varied from the bubble packing of medicines to the huge crates for packing heavy machinery and other bulky items (some of which might just be fastened together with wires during shorter transit). A packaging directory could help manufacturers and businesses to find just the right packaging to meet their requirements.

Packaging Directory Caters to Varied Packaging Needs

Packaging Directory Caters to Varied Packaging NeedsPackaging needs are varied from the bubble packing of medicines to the huge crates for packing heavy machinery and other bulky items (some of which might just be fastened together with wires during shorter transit). A packaging directory could help manufacturers and businesses to find just the right packaging to meet their requirements.Packaging serves not only packing needs intended to make transporting easy. It can provide sales appeal and product security from tampering. Some solutions might be better at catering to these diverse needs of packaging, compared to others. A packaging directory can help you browse through the choices and select what is suited to your products, and what is appealing to you.A packaging directory lists suppliers of packaging materials and products, packaging machine and contract packaging services.Packaging MaterialsPlastics is a major packing material in today's world. Paperboard is another major material. Wood, nettings and foam are examples of other kinds of materias used in packaging.Packaging ProductsThe following sample list of packaging categories can provide an idea of their variety.The sample list above would begin to give you an idea of the varied packing needs and solutions. Many of these need supporting equipment like simple or complex packing machinery, supplies such as staples and glue, and operating tools like knives, heat sealers.Packaging EquipmentBlister, skin and vacuum machines provide a modern packaging solution catering to safety, security and marketing appeal requirements.Other machineries include cartoning machines, feeding and placing machines, sealing machines, wrapping machines, capping machines and so on.Contract Packaging ServicesWhere your packaging requirements are too small to justify investing in expensive packaging facilities, you can go in for contract packaging solutions. The contract packaging companies have specialized equipment and experienced personnel. They can help even bigger companies for extra packaging requirements during seasonal peaks, or for test marketing purposes.Some contract packaging companies might focus on special solutions such as shrink film packaging. Packaging Directory OrganizationThe task of a packaging directory publisher is to arrange the wide variety of resources and suppliers in a manner that is easy and intuitive to find. There would typically be a search box, listings of major categories, supported by listing of sub categories under each (and sub sub categories). The suppliers might be listed at this bottom level of each sub (or sub sub) category.ConclusionPackaging solutions involve packaging materials, products, equipment and incidental supplies. Contract packaging services are also available in the market where you do not want to set up (or expand) your own packaging facilities. A good packaging directory has to organize listing and navigation in a way that makes it easy to find what users want among all this variety.This is typically done by listing major categories first, then sub categories under each major category and probably sub sub categories under each sub category. Suppliers might be listed only under this bottom sub sub category.

Pixel Advertising - What's the Point?

Pixel Advertising - What

Summer of 2005 was nearing its end in England and a young man by the name of Alex Tew was about to enter college. He thought that it was insane that he'd go to university for 4 or 5 years and then come out owing tens of thousands of dollars (or pounds as it were). So, he had this silly little idea ... put up a website with one million pixels of advertising space for $1 a pixel, keep all of the ads up forever (or at least five years), and use that money to pay for his schooling. If he sold all of the pixel advertising spots over the course of the next few years - then he would raise a million dollars. So, he registered milliondollarhomepage.com, got a friend or two to buy a couple hundred dollar spots, and alerted the press. Somehow - the idea took off like wildfire. Media outlet after media outlet began picking up the story -- next thing you know, he's got thousands of visitors to his site every day ... and a few websites thought "what the heck" and started buying advertising space ... then more visitors, more sales ... and the thing just exploded. He raked in over $400,000 in his first 7 weeks of starting the site. Let me say that again -- four hundred thousand dollars in electronic funds being transferred via paypal, 2checkout, and wire transfers. Quickly other spin-off sites started popping up such as QuarterMillionDollarHomePage.com, QuarterMillionDollarWebPage.com, MillionPennyHomePage.com, and literally hundreds more pixel advertising sites selling space for anywhere from a dollar a pixel down to a penny a pixel and even a couple for free. Sites such as RentAPatch.com have even started selling turnkey million pixel advertising web sites -- just buy his code for $90 and you're off and running with your own site. There are directory sites out there - one of the most popular of these is ThePixelWars.com which has most of the 400+ sites listed and allows visitors to rank and comment on each site. And of course, there's PixelList.com which actually takes the time to review many of the better pixel advertising sites, blog about the new "industry" and right nice little articles like the one you're reading right now.Okay okay -- so, what's the point???As a founder of PixelList, my co-founder Merlin Holmes and I have been thinking about this quite a bit lately ... What's the point of all these pixel advertising sites? I mean - they're not pretty ... although, there is a bit of excitement around them. They're not targeted ... but there's tons of traffic coming to them. And they're not very expensive to advertise on - so, the ROI for an advertiser can be quite good. But if they don't actually "DO ANYTHING" - then what's the point? Well, here's what we think they might be "doing":Pixel Advertising Sites introduce people to websites that they never would have heard of before.For instance, I've run across a site that sells an mp3 player / headset on mp3player.net which is an all-in-one device (they call it 'cordless' - but really you just slip your memory into the headset and viola) ... then there's oldboatpics.com with the pictures of old boats -- I mean, what the heck is the point of that, right? Well, it had me lookin' at pictures for a full five or six minutes. Then there was Pzizz.com -- a website that claims to be the "ultimate powernap solution". We even found a site that sells absinthe - the age-old alcohol that some of the Masters such as Van Gogh, Oscar Wilde, and Toulouse-Lautrec have been known to embibe.Seemingly a bunch of random stuff, right?Well, lets think about this for a second ... the pixel advertising sites are attracting "early adopters", right? (People that are into being the first kid on the block to know about something.) So, it stands to reason that some of these same early adopters (dare I say that they are the target market here?) ... some of the early adopters might stumble across the "next big thing" -- oh oh - that reminds me -- there was a site -- I dont' remember the name -- I remember clicking on "Even Monkeys Fall from Trees" - it was a DVD set being sold called "BookofCool.com" or something like that - and it taught you all sorts of cool things like how to do basketball tricks, skateboard tricks, billiards, etc etc etc ... shows you all the cool tricks, teaches you how to do them .. pick what you want to learn about or just watch the tricks -- whatever you want. .. oh yes, there is it -- right under the Absinthe micro-ad.Anyway - whew -- I digressed. The point here is -- one segment of what's working with the pixel advertising sites is that it's accidentally targeted to early adopters across a multitude of subcultures - and therefore the requirement as an early adopter is to find cool new stuff. The sites with cool new stuff will find an audience within their respective subcultures ... early adopters and sneezers (as Seth Godin of sethgodin.com likes to call them) will pass the word to others about pzizz or book of cool on to the next wave of people and perhaps the little idea virus will spread.And that, my dear readers is the point. Hmmm ... maybe PixelList.com should start a review site for the sites we discover through the pixel advertising sites instead of just the pixel advertising sites themselves ...-- Harris Fellman has been involved in Internet Marketing since the very beginnings of the web (and perhaps a little before that). Harris is the co-founder of PixelList.com, BuzzIM.com, and conducts a weekly internet marketing call for entrepreneurs.

How To Advertise Online

How To Advertise Online

For everyone that decides to start their own web site online, advertising isn't as easy as it seems and many people end up paying others to do their dirty work. Face it, hours and hours of boredom. So how can you get your name out there successfully? Below is a list of some useful advertising tools that can help you lift your web site off the ground!1. Put your web site in the big search engines (Google, Yahoo, Live, etc). Everyone uses search engines, so that is always a help.2. Pay to get visitors using Google AdWords. You pay Google a certain amount of money per click that is made on your Ad which is placed on someone's web site. Their site would be related to yours so it's targeted traffic, and they receive money for the clicks so everyones happy.3. Exchange links between other web sites. This is a great way to get traffic. Whether you contact web site owners personally and see if they wish to do a link exchange or you just sign up for a "paid" link or "reciprocal" link, which is where you post their link on your web site as well. These links help you get visitors, backlinks, and improve your Google Page Rank.4. Purchase advertisement spots on other web sites. Make sure that they are popular, receiving a decent amount of unique visitors every day. You could purchase a banner which is very noticed to help optimize the visitors you get from the web site.5. Contact customers by e-mail advertising your web site. You can set up a mailing list of only people that would be interested in this so people don't consider it "spam".6. Submit your web sites URLs in as many free directories as you can. Even try to submit your web site in DMOZ!7. Use Digg! Submit articles on their web site to help get traffic to your web site. This is a great method and if you pick very good topics for your articles, even topics that trick the readers to click, you can get a decent amount of traffic.8. Become an active member on forums related to your web site and put your web site link in your signature. Make sure you confirm with staff at the forum that it is alright with them first because you dont want to waste your time for nothing!9. Buy signature links from active members so they can post and get traffic for you.10. Advertise on MySpace! Yes, that is right, MySpace! Get yourself thousands of friends, real people, not other advertisers like you and put up bulletins advertising your web site.11. As usual, we saved the best for last. This is definitely one of the best ways you can get traffic to your web site, guaranteed. Put up a video on YouTube with the displayed picture of a naked girl, then trick them to watch and get them to your web site.Those were just some of the basic methods that you can advertise for free, or at little cost. Good luck getting some traffic!

Crucial Considerations about Marketing Postcards

Crucial Considerations about Marketing Postcards

Postcards come in different kinds. The first one is called view postcards. This type of postcard offers reference to historic landmarks, buildings, towns, streets. View postcards have been existent since the onset of postcards. Next, we have historical postcards. These postcards commemorate historical events, politics and social problems such as war, wrecks, floods, epidemic, conflagrations and other worth remembering events from the past. Another type is the greeting card. This type of postcard is the center of attraction during the holidays. Come Christmas day, Thanks Giving day, New Years day, Valentines day, Graduation day and all the red dates in our lives, greetings postcard will come to liven up the special day. Fourth, we have photographic postcards. These postcards are made up of real pictures of women, lovers, children, landscapes, seascapes, still life and the likes. Photographic postcards have been popular at the time photomatage was made available. This popularity continues up to the present time. Photomatage technique allows photos to be changed or transformed into artsy masterpieces.Lastly, we have promotional postcards. This type of postcard is popular to savvy businessmen and marketers. They are used to publicize and promote new products or services. One factor that made it a sure hit is personalization. Personalization allows incorporation of company logos, company pictures and unique and business stingers. By this, the postcards appear more personal, thus warmer and more effective in conveying a marketing message. It is necessary to know the types of postcards so that whenever you decide to market them or in case you are assigned a postcard printing project, you know exactly the concept.Another crucial consideration is the materials to be used. Paper, ink and printer must be of good quality in order for your output to be high quality as well. Finally, you have to consider the commercial printer to trust to. It will be better if you choose a printer with create-a-postcard printing services. Now, you are ready for the next postcard printing task.

Leaflet An Example Of Single Sheet Printing

Leaflets are just like open letters or postcards which are created to be handed out to customers in order to promote the products and services of a company. These leaflets are oftentimes inserted in newspapers or left in any entrance of a mall or any business establishment where they can be easily accessed by potential customers. Why create leaflets? First, leaflets are easy to distribute and are very effective in conveying messages across your potential market. Second, it provides an adequate space for presenting ideas plus with the incorporation of an image which further increase its effectiveness grabbing the attention of would be customers. Third, leaflets are very handy that is why most people takes them home with them to remind them of any important information they've read in the leaflet. And another good thing about leaflets being handy is that they may easily be transferred from one person to another which further increases its usefulness in reaching more potential customers. In terms of designing leaflets it is important to remember that leaflets are created to deliver sensible and usable information. That is why it is pertinent to choose wisely the size, the content as well as the shape of the leaflet in order to ensure its success. A good leaflet can be gauge in terms of its handiness meaning it can be easily stored in pockets or bags or even wallets. The failure of your leaflet to pass this simple gauge would result to your leaflets in the trash cans. Leaflets are designed for busy people that don't have the time to read novel type advertisements and so the contents or the information to be included in the leaflets should be concise and direct and must enable its reader to come up with an outright decision on the topic presented on the leaflet. In terms of the images to be used for the leaflets it would be nice to have them in full color so as to increase the aesthetic appeal of your leaflets. Bear in mind that its usually the colors that attract first the attention of the reader, the content only comes second place. And to further ensure the quality of your leaflets have it printed by only the best printing provider there is. These printing providers are available either online or offline however online printing providers are much easier and more convenient to locate and to deal with. They also offer printing services at a much lower price compared to the prices offered by their brick and mortar competition. For comments and suggestions kindly visit California Single Sheet Printing

Promotional Advertising Gifts - A Smile For Every Present

The cool thing about gifts is that you can receive them. For all my soapbox condemnations of the corrosive effects (albeit perhaps unintended) that advertising can have upon the community which it unfurls its ravenous hunger without prejudice, I have to say that I am really sort of into promotional advertising gifts. For a couple reasons.First off, I like getting things without cost much better than I do when I need to give money for them. For example, it was just last year that I bought three boxes of pens. Now, for me, Im a big fan of pens, in fact my slight OCD makes me feel a little uncomfortable when I dont have a pen on me. So, its important that I have an ample supply at my house. I cant remember exactly, but I feel like I probably spent around twelve dollars for the three boxs. Im not saying that I could take those twelve dollars, throw them on my bed, roll around on them al fresco and make a night of it; but, I am saying that I could appreciate the cash and maybe have a nice little lunch. So, if I didnt have to spend the money, thatd be optimal. But, then Im left penless, which is far from optimal. However, these two desires of mine need not be mutually exclusive. Each and every day there are probably tens of tens of places around town handing out pens as promotional advertising gifts. Some from the doctor, some from the bursars office at my university, others from a temporary stand getting people to register for credit cards and Im starting to sit on a reasonable collection of pens. Theyre out there. I just need to go get them. And to do that, I need only strap myself with generous amounts of tenacity and the will to collect. The other reason that I like promotional advertising gifts is, unusually, almost the exact opposite of the first. It starts out with the belief that everyone should do one good deed (at the very least) each day. One good deed that I see as important is to maintain the cleanliness of our fair city (or whichever one you find yourself in). One way to keep a city free from environmental degradation is to throw away trash. So, one way that I know that I can always satisfy my daily good deed is to make sure garbage gets into a garbage can. Therefore, I also like promotional advertising gifts, because I can take them right out of the hands of the friendly distributor and walk my poster, magnate, paper visor or whatever and put it right into the trash. Everyone wins.It will be clear to you if you talk to me for just a quick little chit-chat that I have some reservations about advertising in general. But between these two great aspects of promotional advertising gifts, it becomes clear to me that truly every cloud has a silver lining.

Summary

Packaging needs are varied from the bubble packing of medicines to the huge crates for packing heavy machinery and other bulky items (some of which might just be fastened together with wires during shorter transit). A packaging directory could help manufacturers and businesses to find just the right packaging to meet their requirements.